from the Programme Director
Welcome to the Master of Science in Marketing & Consumer Insight programme at the Nanyang Business School.
As Asia is the growth engine of the global economy, many companies have shifted their focus to the region. Clearly, tapping into this potential market is crucial for companies' growth. Therefore, we have created a programme that will equip you with the knowledge to flourish in these markets.
As the Programme Director, my goal is to help you advance your career by providing you with an educational programme that helps you succeed in your current or future job. In Asia, marketers more than ever require an in-depth understanding of the consumers' psychology and behaviour.
The purpose of this programme is to equip you with the knowledge and skills to unveil the underlying beliefs and thinking that drive consumer preferences and behaviour. We aim to achieve this through a rigorous curriculum that includes core courses and electives where renowned academics and practitioners from the industry will provide models, methods and practical insights.
To conclude, I would like to thank you for your interest in the programme. I am confident that the programme will be useful and rewarding for you.
Associate Professor Sharon Ng