Faculty members teaching in the programme has a wealth of experience in their different fields of expertise. Not only do they hold advanced degrees from the best schools in the world, they have spearheaded academic and cutting-edge research initiatives, and served as consultants to leading MNCs or sits on board of directors across a wide array of industries and market segments.
Professor, Nanyang Business School, Nanyang Technological University
Director (Research & Development), Institute on Asian Consumer Insight
Founder, Neurosense Limited, UK
Gemma is an internationally acclaimed neuroscientist and foremost pioneer of Neuromarketing. She has a BSc in Psychology from the London School of Economics, and DPhil in Functional Brain Imaging from the University of Oxford. She was the Director of the Multisensory Imaging Lab at the University ofOxford from 2001-2007 where she held senior fellowship positions funded by the Medical Research Council of Great Britain and the Wellcome Trust, UK. In 2007, she was appointed to a Chair of Applied Neuroscience at the University of Warwick and her research on the neuroscience and psychology of consumer behaviour has been featured widely by the international media including The Economist, Time Magazine, Newsweek, CBS 60 Minutes and the BBC. Gemma has also published over 50 academic papers on human brain function, including in the prestigious journals Science and Nature.
Gemma teaches the elective module on Consumer Neuroscience & Neuromarketing.
Professor, School of Business, Yonsei University, South Korea
Julien received his PhD from the University of Colorado (Boulder, United States) where he majored in marketing and minored in cultural anthropology. His dissertation on the Indian advertising world received several national awards, including the MSI Alden Clayton Award and the Sheth Award. In his research, he tries to integrate anthropological theories and methodologies to the study of marketing in the global marketplace. His work has been published in outlets such as the Journal of Marketing, the Journal of Consumer Research, the Journal of International Marketing, the Journal of Marketing Management and International Marketing Review. He co-edited the book Inside Marketing: Practices, Ideologies, Devices at Oxford University Press, published in 2012.
Julien teaches the elective module on Ethnography.
Senior Lecturer, Faculty of Design & Creative Technologies, Auckland University of Technology, New Zealand
Ricardo is a product designer with a passion for studying creative collaborative practices and pushing the limits of computational systems. He has been practicing, teaching and studying creativity and innovation for the last 12 years and is involved in the development of new methods and support systems for the fuzzy front-end of design. Currently, he is looking into the best facilitation strategies for creative ideation and design-based entrepreneurship. Ricardo has received a number of teaching awards, research grants for over $1m, and he collaborates with several editorial teams including the International Journal of Design Creativity and Innovation and the Journal of Mechanical Design. He is an active member of the Design Society, the Design Research Society, the International Conference on Design Computing & Cognition, the International Association of Societies of Design Research, and the International Conference on Design Creativity. Ricardo currently lives in New Zealand.
Ricardo, co-teaches with Kristin Wood, the core module on Creativity & Design.