Our Faculty

Faculty members teaching in the programme has a wealth of experience in their different fields of expertise. Not only do they hold advanced degrees from the best schools in the world, they have spearheaded academic and cutting-edge research initiatives, and served as consultants to leading MNCs or sits on board of directors across a wide array of industries and market segments.

photo of Gemma Calvert

Gemma Calvert
Professor,  Nanyang Business School, Nanyang Technological University
Director (Research & Development), Institute on Asian Consumer Insight
Founder, Neurosense Limited, UK 

Gemma is an internationally acclaimed neuroscientist and foremost pioneer of Neuromarketing. She has a BSc in Psychology from the London School of Economics, and DPhil in Functional Brain Imaging from the University of Oxford. She was the Director of the Multisensory Imaging Lab at the University ofOxford from 2001-2007 where she held senior fellowship positions funded by the Medical Research Council of Great Britain and the Wellcome Trust, UK. In 2007, she was appointed to a Chair of Applied Neuroscience at the University of Warwick and her research on the neuroscience and psychology of consumer behaviour has been featured widely by the international media including The Economist, Time Magazine, Newsweek, CBS 60 Minutes and the BBC. Gemma has also published over 50 academic papers on human brain function, including in the prestigious journals Science and Nature.  

Gemma teaches the elective module on Consumer Neuroscience & Neuromarketing.




photo of Chang Dae-Ryun

Chang Dae-Ryun
Professor, School of Business, Yonsei University, South Korea  

Dae Ryun is a former dean at the Graduate School of International Studies at Yonsei University. He received his Doctorate in business from Harvard University, and his MBA from Columbia University. He has held visiting teaching positions at the Helsinki School of Economics and Business, Australian National University, Hong Kong University of Science and Technology and Singapore Management University. He has published numerous journal articles in outlets such as the Journal of Marketing, Management Science, Decision Science and Industrial Marketing Management. He currently sits on the board of directors at Seoul Semiconductor. His past consulting and executive teaching clients include Samsung, GM Daewoo Motors, Hanhwa, Hyundai, LG, Doosan, Amorepacific, Binggrae, SK Telecom, Mae Economic Daily, POSCO and the CJ Corporation. He has appeared on the BBC, Reuters, KBS, and is a contributing blogger at Harvard Business Review online (www.hbr.org) where he opines about marketing, branding, entertainment, sports, and Asian business-related issues. 

Dae-Ryun teaches the core module on Strategic Marketing Management.  He is also the winner of the 2015 NBS Teacher of the Year award.



photo of ParsuA. Parasuraman
Professor & James W. McLamore Chair in Marketing, School of Business Administration, University of Miami, USA   

Parsu began his career as a research assistant at the computer center, Indian Institute of Management, Ahmedabad in 1971. He rose steadily in the academic field and in the year 1986 he became a full professor of marketing at Texas A & M University. He is a prolific researcher and author in the customer service arena. Parsu has a bachelor's degree in Mechanical Engineering from the Indian Institute of Technology, Madras, MBA from the Indian Institute of Management, Ahmedabad and DBA in Marketing from Indiana University. He specialises in services marketing, service quality measurement and improvement, and technology’s role in marketing to and serving customers. Parsu teaches marketing courses at the undergraduate, master’s and doctoral levels at various universities. He has also been leading executive seminars at major companies and is a frequent speaker at academic and practitioner conferences. 

Parsu teaches the elective module on Service Marketing in Asia.



photo of Kris WoodKristin L. Wood
Head of Pillar (Engineering Product Development), Singapore University of Technology & Design
Co-Director, SUTD-MIT International Design Centre

Kristin completed his Master's and PhD degrees in Mechanical Engineering at the California Institute of Technology, where he was an AT&T Bell Laboratories PhD Scholar. His research focus is in the areas of innovation processes, ideation methods, design by analogy, advanced manufacturing processes, such as Solid Freeform Fabrication, methods in product development and innovation, design for manufacturing and tolerance methods, machine-system design, design for product flexibility, design transformer theory, reverse engineering, and design teaching and learning methods. He has received numerous national and international awards in engineering education, teaching and design research.

Kris, co-teaches with Ricardo Sosa, the core module on Creativity & Design.



photo of Julian CaylaJulien Cayla
Assistant Professor, Nanyang Business School, Nanyang Technological University
Research Fellow, Institute on Asian Consumer Insight
Visiting Professor, Kedge Business School (France)


Julien received his PhD from the University of Colorado (Boulder, United States) where he majored in marketing and minored in cultural anthropology. His dissertation on the Indian advertising world received several national awards, including the MSI Alden Clayton Award and the Sheth Award. In his research, he tries to integrate anthropological theories and methodologies to the study of marketing in the global marketplace. His work has been published in outlets such as the Journal of Marketing, the Journal of Consumer Research, the Journal of International Marketing, the Journal of Marketing Management and International Marketing Review. He co-edited the book Inside Marketing: Practices, Ideologies, Devices at Oxford University Press, published in 2012. 

Julien teaches the elective module on Ethnography.

photo of Ricardo SosaRicardo Sosa

Senior Lecturer, Faculty of Design & Creative Technologies, Auckland University of Technology, New Zealand


  
Ricardo is a product designer with a passion for studying creative collaborative practices and pushing the limits of computational systems. He has been practicing, teaching and studying creativity and innovation for the last 12 years and is involved in the development of new methods and support systems for the fuzzy front-end of design. Currently, he is looking into the best facilitation strategies for creative ideation and design-based entrepreneurship. Ricardo has received a number of teaching awards, research grants for over $1m, and he collaborates with several editorial teams including the International Journal of Design Creativity and Innovation and the Journal of Mechanical Design. He is an active member of the Design Society, the Design Research Society, the International Conference on Design Computing & Cognition, the International Association of Societies of Design Research, and the International Conference on Design Creativity.  Ricardo currently lives in New Zealand.

Ricardo, co-teaches with Kristin Wood, the core module on Creativity & Design.