Welcome to the MSc Programme
at the Nanyang Business School

The ability to succeed in Asian markets is increasingly vital for business growth and survival. Companies from all over the world have tried to tap into this rapidly growing market. Many fail not because they do not have good products or business propositions, but because they do not possess an in-depth understanding of how Asian consumers think, purchase and behave.

Although Asian consumers may share some similarities with their counterparts in other parts of the world, they possess unique preferences and behaviours. These seemingly small differences may exert important influences on purchase decisions and behaviour. Thus, understanding these differences is crucial for your business to thrive in Asian markets.

This programme will empower your staff and executives with deeper insights into the psyche of Asian consumers, and how they differ from consumers from other parts of the world, as well as how consumers differ within Asia. With this knowledge, your employees can tailor products and campaigns to suit target markets.

Helmed by esteemed faculty members from around the world, many of whom have consulted widely for MNCs in Asia and are authorities in their fields, the programme covers the latest thinking and techniques available to marketers. Classes will also be scheduled to ensure minimal disruption to your employees' work.

All in all, we firmly believe that an executive who has gone through this programme will gain invaluable insights into Asian markets and consumers, and add greater value to any business. We hope you share our sentiments and invite you to find out more about the programme.

Associate Professor Sharon Ng
Programme Director