Asian consumers today have increased purchasing power, is better informed and more discerning in their buying behaviour. For marketers to understand the new evolving consumer culture, companies need to innovate in terms of their products, services, branding and marketing efforts to meet the differing needs.
As the world of business grows increasingly challenging and complex, we need new ideas, innovative solutions and visionary leaders to move forward.
The Master of Science (Marketing & Consumer Insight) programme aims to equip students with the analytical, quantitative and qualitative skills required to gain greater insights into the consumers' psyche, with a focus on the Asian market.
A successful partnership between NTU-ACI and you is a multi-faceted and mutually beneficial relationship. With us, corporations have the unique opportunity to work with our faculty and gain valuable resources and technologies while at the same time provide real-world educational and research opportunities to our faculty and students.
Build Your Brand
By supporting our students, research and teaching, you will have the unique opportunity to be meaningfully engaged in shaping the MSc (Marketing & Consumer Insight) programme. Your organisation's visibility will be enhanced as your brand will be carried throughout these engagements.
Access Top Talents
Your corporate relationship with us will give you access to our top graduates - who are our talents today and tomorrow. Our students are entrepreneurs of all kinds–they are able to identify and take advantage of new opportunities, motivate teams and act on the appropriate solution. They have strong business skills, alongside a mindset that allows them to thrive in diverse environments.
About the MSc Programme
Intensive and academically challenging, the programme focuses on developing the skills required to analyse, evaluate and appreciate the unique needs of Asian consumers. With an analytical, quantitative and qualitative understanding of Asian consumers, graduates of the programme will empower companies with the competitive edge in product innovation, design, branding and communications.