The curriculum consists of 10 modules (comprising 6 core compulsory modules and 4 electives). Each module has a minimum of 39 contact hours, which may include lectures, discussions, case analyses, presentations, field trips, and facilitation exercises. Students are also expected to participate in group projects, field studies and complete various practical assignments.


  • provide them with a better understanding of the marketing environment in Asia, or
  • focus on the technical aspects of marketing to pursue a research-based career, or
  • delve deeper into the consumers' psyche to gain an in-depth understanding of how consumers think and react to various marketing activities.

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